By Cédric Rittié, CPO at Sewan. 20 years in product and marketing.

The next level.

From prompt-in-a-tab to full workflow.
For product managers, marketers, and non-tech profiles who want to build with AI.

L’AI.ssentielnew

Every Friday: AI signals you can't miss, a tool to try, a workflow to copy.

The path

Learn to build and automate with AI.

A 4-phase learning path for product managers, marketers and non-tech profiles who want to go from prompt to full automation.

Markdown: the power of a simple format

New

While everything else accelerates, a 2004 format just took over. Markdown has barely changed in 22 years, and it became the lingua franca between humans and machines. History, reasons, and a benchmark of 7 tools to get started.

8 min

Apr 27

Claude Code sub-agents: deliver a discovery in 40 minutes

New

A Product Manager's full walkthrough: how to brief three Claude Code sub-agents in parallel (customer voice, product data, competitors) to turn a morning of research into forty minutes of synthesis.

12 min

Apr 20

The quota wall: why your plan runs out mid-week

Claude Code context management: the 4 moves that keep you from hitting the quota wall and keep responses sharp Monday through Friday.

8 min

Apr 14

Building your Skills library

Organize, name, nest and maintain your Claude Code Skills. The guide to going from 3 scattered Skills to a structured library.

5 min

Apr 12

MCP servers: connecting Claude to your tools

The MCP protocol turns Claude Code into a central hub. It reads your analytics, searches your contacts, posts to Slack, all without leaving the conversation.

7 min

Coaching, advisory, question about an article, or just want to chat.

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2003 · 2026. Cédric Rittié